About Fay

Fay Investment & Asset Management is focused on optimizing the returns from operating hotel businesses and other forms of commercial Real Estate. We unlock the true potential of an asset by assisting the unit operations team to challenge the status quo. By using market intelligence, analytical assessment and industry best practices, we offer a perspective of balancing business operations with the financial objectives of the owner/ investors.

In each established investment, our inputs are geared towards reducing an environment of ‘trust deficit’ and in making the owner and the operator acknowledge each other’s point of view. In new investments; we fill up the ‘knowledge deficit’ by detailed operational involvement.

All assignments commence with a detailed Asset Performance Review that allows us to diagnose the issues and recommend solutions. The client has the option of executing the identified strategy internally or with the help of Fay Investment & Asset Management Team through Full-scale Asset Management or Owner Representation Services.

Fay offers a variety of services that enhance each stage of a business’s financial advisory life-cycle. Our solutions are aimed at guiding clients to achieve optimal economic returns. The team has been performing detailed Feasibility Studies, Asset & Portfolio Valuations, Market Entry Studies, Operator Searches and Management Contract Negotiations over the course of two decades.

Through our extensive industry data, network and experience, we maintain a thorough repository of market intelligence for the Real Estate and Hospitality industries. Our team of experienced industry professionals is thus equipped to offer economically sound counsel and direction that is aligned with the vision of our clients. Our reports and research articles, accepted by hotel companies, developers & financial institutions globally, remain a testament to our expertise and credibility.

Hotels are one of the most complicated form of real estate asset class. Transactions in hotel space need to weigh in the impact of several concurrent forces like real estate dynamics, hotel operating yields, emerging tourism trends and macro-economic factors to establish the true enterprise value of the subject hotel asset. Likewise, hotel development and acquisition financing need specialized solutions. Commercially viable projects can gain additionally by way of expert guidance.

Fay specializes in ‘buy-side’ and ‘sell-side’ activities for existing and proposed hotel assets; as well as financing arrangements for debt and equity capital for hotel real estate. We work with institutional investors, private buyers and lenders to jointly discover the ‘value-buys’.

Our objective is to understand the specific investment needs of our clients and then devise a uniquely crafted solution. Very often, this means creation of a deal which is best suited to meet the needs of the client.

Fay manages a proprietary fund which is focused on investments in real estate, restaurants, boutique and independent hotels. Our firm constantly looks for proprietary and co-investment opportunity with the goal of creating long term value through targeted investments in the hospitality sector. We invest across the United States and Europe, generating superior risk-adjusted returns by focusing on disciplined acquisition criteria and implementing value-add investment strategies that capitalize on our deep experience in hotel operations and development.

We focus primarily on the acquisition of existing restaurants, full-service boutique and independent hotels that can benefit from enhanced branding and management, renovation and repositioning of hotels in need of capital, and adaptive reuse of buildings suitable for conversion to hotel use.

With most key disciplines residing in-house and with extensive industry knowledge, we act quickly and decisively, identifying under-performing properties and aggressively asset managing our hospitality assets to improve performance.